SEO Books

A concise list of SEO books for beginners. If there is a book which you feel would be a good addition to the list, please let us know.

The Art of SEO (Theory in Practice) - Eric Enge, Stephen Spencer, Jessie Stricchiola, and Rand Fishkin

The Art of SEO was written by search engine optimization industry leaders who detail the basic guidelines on how to build an effective SEO strategy for your website. The book was regarded as an "industry standard" as it covers the context of what SEO is, what the objectives in this field are, how pages are ranked, SEO planning, linking, tracking, research, and keyword understanding. It also addresses strategies for specific kinds of companies, as well as wide variety of SEO topics, including social media, in its most recent edition, as well as how searches will evolve in the future.Read more>>

What is SEO?

What Is Search Engine Optimization (SEO)?

Search Engine Optimization is the process of improving the visibility of a website on organic ("natural" or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website. A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms. Search engine optimization is broken down into two basic areas: on-page, and off-page optimization. On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).Read more>>